Show Not TellA good advertisement is one which shows instead of telling. How can this be done? Try using a more visual way of representing a concept instead of text. I really like this ad because it is simple and easy to understand. By visually combining the elements of building and coffee, they show you that they are building new stores.
10. Use Humor: Use a Metaphor Humor is a useful technique for attracting people to an ad. Metaphors can be a great way to add humor. Humor is not always appropriate, and sometimes it just doesn’t work for the brand or company, but when it does, use it. I think Nike has some pretty great ad campaigns. This one incorporates humor and an obvious message.
What do you think?
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