Colors That Pop But Make SenseDepending on the ad, you usually want your colors to pop. Color choice is a very important aspect of advertisements. You also want your colors to work with the feeling of the brand. Your colors need to work with the environment in which the ad is being placed. Appeal to the targeted people through color, but don’t make the colors distracting. As for exactly which colors to use, well that depends on the type of ad. If you are making a an illustration for a “fun” brand, use a collaboration of bright colors. If the ad is more serious, possibly use a more simple color scheme. Apart from that, the colors depend entirely on the company and type of ad. 6. Be Informative Every advertisement must convey a message. Ads visually represent a message. This is a great ad which visually represents the fact that FedEx”s trucks a re twice the size of UPS trucks, and therefore carry more packages.
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