Sublime Bronze

 

Watch on

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 6. CSR in Marketing

 

Dove:

Evolution

 

Watch on

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 6. CSR in Marketing

 

Dove:

Onslaught

 

Watch on

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 6. CSR in Marketing

 

Dove:

True Colors

 

Watch on

 

Distortion of Values

Consumerism

 

Ideology of purchasing of goods and services in ever-greater amounts.

 

• Before 20thcentury idea of luxury consumption dominated only in upper classes.

 

• Since 1960s it start taking place of mass ideology in US and other countries.

 

The idea of affluenza (affluence + influenza).

 

The problem?

 

• Enormous increase in welfare did not lead to increase

in happiness.

 

• Waste of resources

 

Distortion of Values

Anti-Consumerism

 

 

Ideology of stopping ever-increasing consumption and enjoying the minimum necessary level of material welfare.

 

 

Voluntary Simplicity (Simple living)

Voluntary simplifying one's lifestyle.

• reducing one's possessions

• increasing self-sufficiency

• asceticism and refraining from luxury

 

 

No Logo

Criticism of marketing practices of modern companies

that substituted selling factory-produced products

by the idea of selling lifestyles.

Read more

 

6.4. Distortion of Values