With expanding of technologies and increasing of international relations the phenomena of cultural globalisation appeared. Nowadays nations affect each other in many ways and cultural changes can be seen in many countries. Some specialists state that the main cultural tendency is hybridisation or, in other words, formation of new outcomes. It can be explained as adaption of a foreign style of living to a national one. Specialists usually call this concept a glocalisation, namely, a conversion of global and local traditions. Alternatively, it is considered that culture is converged worldwide. For example, Chinese restaurants become more popular in the USA, while McDonald’s outlets open in China. Whereas convergence is sometimes associated with cultural imperialism, because it can be stated that the western culture dominates above eastern and is more influential globally. However, there are still supporters of another theory, which states that the differentialism is the most visible cultural process in a modern world. They suppose that westernisation has already ended and Asian nations do not accept foreign influence. Moreover, these nations are in a conflict with west culture. It can be stated that differentialism theory has more critics and counter-arguments than followers. This essay will look at different results of cultural globalisation, including hybridisation, convergence and differentialism, and consider the most significant effect on it. Beforehand it can be argued that hybridisation really occurs in many countries, but it is not the only one global cultural effect as cultural changes are individual for every nation.
One of the strongest points of hybridisation theory is an ability to explain cultural experiences throughout the world, including both countries of global North and South. According to Pieterse in Ritzer and Atalay (2010) ‘centuries of South-North cultural osmosis have resulted in an intercontinental crossover culture’.
