PackagingAs I have mentioned before, Apple does all packaging by itself. Apple designs all their products in the most efficient way, so they can reduce their waste, use less materials to manufacture the product which saves their costs of manufacturing, and at the same time, improve its image of being an environmentally friendly company. The more detailed information about Apple packaging was obtained from the Apple website and is given bellow:
Reducing packaging § Packaging for the current-generation iMac uses 59% less plastic and 20% less paper than the iMac G4 flat panel, while taking up 40% less space. § The 15.4-inch MacBook Pro packaging is 45% lighter and uses 45% less volume than the 15-inch PowerBook G4. § The packaging volume of our fifth generation 30GB and 80GB iPod was reduced by 69% from earlier models. This enables 120 more units to be shipped per pallet compared to the fourth generation 30GB iPod. Apple recently reduced packaging for the iPod and many software titles by more than 50% — eliminating hundreds of thousands of pounds of packaging waste. Recyclable materials Apple uses highly recyclable materials such as aluminum for iMac, MacBook Pro, Mac Pro, and Cinema Display enclosures, polycarbonate for MacBook enclosures, and glass for iMac display covers. The use of these high-value materials encourages recycling, which helps to minimize waste at the end of the product’s life. From this information, given on the Apple website, it is evident that Apple not only thinks about saving its own costs and producing more of the products by reducing its waste, but improving its positions on the electronic market.
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