Service with a smileThree new McDonald's stores open somewhere in the world each day.There are now over 14,000 McDonald's stores worldwide and sales are over $23 billion. So how do they do it? What are the company's strengths? Value McDonald's keep prices low. They concentrate on increasing market share. Advertising McDonald's spend $1.4 billion annually on marketing, more than any other company in the world. Training Every employee receives at least two or three days' training and all managers attend regular courses. The company even has its own Hamburger University in Oakbrook, Illinois. Face-To-Face Meetings The company headquarters don't have an e-mail system and there's no computer in the CEO's office but ideas still fly around. There are regular meetings between people in the same region and people in the same line of work. Close Relationships with Suppliers McDonald's work closely with their suppliers to make sure they can meet the McDonald's specifications. Cultural Sensitivity Before they enter a new country's market, they research the culture thoroughly. And they employ local staff if they can. Customer Service The restaurants are clean, the service is quick and every McDonald's burger comes with a smile.
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