1. Project work. Imagine that you are a director of a small publishing company that is going to open in some months. You have decided to hire an advertising agency. You have the opportunity to use services of two different advertising agencies – “THAT” and “Bayardad”. Visit the websites of both “THAT” advertising agency http://www.thatadvertisingagency.com/ and “Bayardad” http://www.bayardad.com/ to find the information about their teams and the services they provide. Decide which one you would choose. Make a short report (180-200 words), explaining your choice and present it in front of the class.
2. Written task. You work in a publishing company. Your company desires to present itself as a unique and small company for authors who want to have an individual approach when publishing their books, to have close “family” understanding of their needs and desires. That is why your company gives every client an individual manager / consultant who is available 24 h. 7 days a week on the phone / e-mail as well as personally. Create an advertisement for the company and choose the size of this advertisement in three different newspapers. Don’t forget that your ad should be vibrant, innovative and eye-catching. So, for the next lesson you have to write a short advertisement, present it in front of the class and give a short explanation as to the chosen size of this advertisement.
3. Do Tasks 1-5 from the Workbook.
