What Is Public Relations?ADVERTISING Text 1: Basic Definitions of Advertising, Promotion, Public Relations and Publicity, AND Sales It's easy to become confused about these terms: advertising, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different but similar activities. Some basic definitions are provided below. What Is Advertising? Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is typically done with signs, brochures, commercials, direct mail or e-mail messages, personal contact, etc. What Is Promotion? Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions. What Is Public Relations? Public relations includes ongoing activities to ensure the company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media, that is, newspapers, television, magazines, etc. As noted above, public relations is often considered to be one of the primary activities included in promotions.
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