Activity 2.1. Before you start working with the text “Advertisers Targeting Children,”be sure you understand these active words and word combinations.Activities 2.2.–2.3. will help you.
| nouns (n) and adjectives (adj)
| verbs (v)
|
| advertising manager
advertiser
adult (n, adj)
animated cartoon
approach to
attractive (adj)
children under the age of...
(TV) commercial (n)
code
concern
cross-European (adj)
entertainment programme
gimmick (n), gimmick (adj)
imaginative (adj)
influence on (n)
manufacturer
persuasive (adj)
sponsor (n)
target (n)
| to aim at
to attract attention
to be aware of
to become increasingly interested in
to concer (about/ over)
to differ from one country to another
to influence (somebody/ something)
to manufacture
to persuade
to promote
to reach (one's target in many ways)
to realise
to resolve the situation
to share (ideas, things)
to specialise in (media analysis)
to sponsor (v)
to target (v)
|
Activity 2.2. Translate the sentences paying attention to the underlined words.
These measures are aimed at preventing violent crime.
A number of social factors influence life expectancy.
That's one of the less attractive aspects of his personality.
Children must be accompanied by an adult.
Don't hesitate to ask if you have any concerns about this work.
Try to persuade him to come.
No one was persuaded by his arguments.
The band has gone on tour to promote their new album.
I hope you realize theseriousness of this crime.
They shared a common interest in art.
Would you like to share your experience with the rest of the group?
The campaign is clearly targetedat the young.
Activity 2.3. Match these words with their definitions
| Words
| Definitions
|
| 1) adult
| a) using an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something
|
| 2) attractive
| b) having or showing new and exciting ideas
|
| 3) commercial
| c) to make somebody do something by giving them good reasons for doing it or to make somebody believe that something is true
|
| 4) concern
| d) an advertisement on the radio or on television
|
| 5) gimmicky
| e) a person or company that produces goods in large quantities
|
| 6) imaginative
| f) having features or qualities that make something seem interesting and worth having
|
| 7) manufacturer
| g) a fully grown person who is legally responsible for their actions
|
| 8) persuade
| h) a feeling of worry (about/over...)
|
| 9) promote
| i) to have or use something at the same time as somebody else
|
| 10) realise
| j) to help sell a product, service, etc.
|
| 11) share
| k) to understand or become aware of a particular fact or situation
|
Activity 2.4. Read the text to understand it in a detailed way.
