Unit 5.1

A.V. Unit 5 Advertising

 

1. advertisement /ədˈvɜːtɪsmənt/

advert /ˈædvɜːt/

ad

advertising /ˈædvəˌtaɪzɪŋ/ – the promotion of goods through impersonal media

to advertise for sth

1. amusing

to amuse

1. commercial – рекламный ролик
2. excitement

to excite

1. exotic
2. to impress sb

impressive

1. ordinariness (of everyday life) /ˈɔːdnrinəs/
2. attention-grabbing
3. eye-catching
4. catchy
5. dull /dʌl/
6. informative /ɪnˈfɔːmətɪv/ – giving useful information

*Findings suggest that while television is more informative than the press, it is less persuasive.

1. intriguing /ɪnˈtriːɡɪŋ/ - very interesting because of being unusual or not having an obvious answer
2. irritating
3. memorable /ˈmemərəbl/
4. misleading - giving the wrong idea or impression and making you believe sth that is not true

to mislead – 1) to give false information; 2) to guide in the wrong direction

*It would be misleading to say that we are friends.

1. noticeable
2. persuasive /pəˈsweɪsɪv/

to persuade

1. recognisable
2. sophisticated /səˈfɪstɪkeɪtɪd/ - 1) a sophisticated person is comfortable in social situations and knows about culture, fashion, and other matters that are considered socially important; 2) able to understand difficult or complicated ideas; 3) attractive to the tastes of fashionable or sophisticated people
3. witty – clever and amusing
4. endorsement

to endorse

1. to approve of sth - to consider fair, good, or right

to approve of sb doing sth

to approve of sb’s doing sth (formal)

approval (n)

*Do you approve of my idea?

*I don't approve of his (him) staying at our place.

1. to identify sth with sth - to consider sth to be the same as sth else

*You should not identify wealth with happiness.

1. to promote sth
2. logo
3. slogan - a short phrase that is easy to remember
4. sponsorship

to sponsor

1. washing powder - soap or detergent in the form of powder for washing clothes