Speak LoudlyThe louder you talk, the more people hear you, right? Well, the same concept applies to advertising. You want your ad to say something, and you want it to be heard. A “loud” advertisement isn’t just a big one, though. It can be achieved in many ways. It doesn’t get much loude r than this, but keep in mind that louder doesn’t mean big.
4. Don’t Make Them Think (Too Much) One of the common guidelines, especially in web design, is not to make people think. You need to get the message across in a clever way, but it shouldn’t make people think too much. A person should know what the ad is saying as soon as they look at it. Here is an example of a clever ad that doesn’t make you think too much.
|
