ADVERTISING IN MAD MEN2 Watch the video and put the words into the gaps in the sentences. 1. I just don’t know what we have to do to make these government ____ happy. They tell us to make a safer ____, we do it, and then suddenly that’s not good enough. 2. - You know, this morning. I got a call from my ____ at Brown & Williamson, and they’re getting sue d- відкривати судове провадження by the federal government because of the ____ _____ they made. 3. - Yeah, we’re aware - усвідомлювати of that, Mr. Garner, but you have to realize that through the _____ of the mass media, the public is under the ____ that your cigarettes are link ed- пов’язані to certain _____ disease s - захворювання. 4. - My granddad smoked ‘em. He died at 95 years old. He was hit - збивати by a ____. 5. - But our hands are tied-зв’язані. We’re no longer ____ to advertise - рекламувати that Lucky Strikes are ____. 6. - What the hell are we gonna do? We’ve already funded our own tobacco _____ center to put this whole ____ to rest. 7. - And that’s a very good start. But it may not ____ sales. 8. I might have a solution. At Sterling Cooper, we’ve been pioneer ing- ставати першопрохідцями the burgeoning-започаткування field of research – галузь дослідження, and our analysis shows that the ____ risks associated with your product is not the end of the world. 9. Actually, it’s a fairly well-established psychological principle that society - суспільство has a death wish, and if we could just tap into that, the _____ potential … 10. What the hell are you talking about? Are you ____? 11. They’ve let you know that any ad that brings up the ____ of cigarettes and health together well, it’s just gonna make people think of ____. 12. Not exactly. This is the greatest advertising ______ since the invention-винахід of cereal-вівсянка. 13. - ____ on you. We breed-виводити сорт insect-repellent –засіб проти комах tobacco seeds-насіння, plant them in the North Carolina sunshine, grow it, cut it, cure it, toast it. 14. No. Everybody else’s tobacco is _____. Lucky Strike is toasted. 15. It’s a _____ on the side of the road that scream s- волати, кричати with reassurance-запевняючи that whatever you’re doing it’s okay.
3 Fill in the blanks in the sentences with words and word combinations, each words and word combination can be used two times.
Sue; fatal disease; advertising opportunity; rumor; manipulation of the mass media; health claim-запевняння стосовно корисності для здоров’я; competitor-конкурент; impression-враження; advertise-рекламувати; health risk; billboard
1. The pro-Union campaign is to make a bid-запрпонувати ціну to attract Scots still unsure – не впевнені of how to vote - голосувати in the referendum with _________ and press advertising campaign. 2. Tuberculosis in cattle – велика рогата худоба must be tackle d- зупинити or the disease will spread-поширюватися out of control and become a human ________. 3. There are many display networks, each providing its own set of ____ and for businesses. 4. At the present time it is still not clear if blogs will become a major-провідний ________. 5. Politician is expected to say that alcohol and drug addiction-залежність should be seen as a ______ rather than a crime -злочин. 6. The fear-страх is an example of how a ____, especially about a place as stormy as Egypt these days, can influence-впливати Twitter users and make them believe lies-побрехеньки. 7. Clinics have been told not to _______ Botox in popular women’s magazines. 8. The Intel Corporation that once just sold chips to computer makers started making everything from personal computers to supercomputers. Today the firm became _____ of Sun Microsystems Inc. and the Hewlett-Packard Company. 9. Peta, the animal rights group, has been ban ned- заборонити from using a ______ advert – реклама showing a baby smoking a cigar. 10. The closest ______ to the iPhone is Samsung’s Galaxy. 11. A ______ that Microsoft is releasing an iPad version of its Office software was all over the Web on Tuesday. But Microsoft says it’s just not true. 12. Doctors believe that loneliness-самотність is not a major _______. 13. Twitter has opened its doors to businesses that want to _____, as the company focuses on making money after building a huge user base-база даних. 14. Politicians believe that Congress must let gun victim s- жертва _____ gun manufacturer s- виробник. 15. A new study has found that most food buyers are unlikely to be influenced by ______ on products such as cereals and yogurts, preferring to shop on the basis of price, taste and brand loyalty. 16. Gordon Brown will give a talk about _____ in developing countries today when he uses a visit to the World Economic Forum. 17. Some of the biggest food firms are funding scientific-наукове research to establish _____ about their products, ranging from increasing brain-мозок power to improving driving skills. 18. The families of two baby boys who died shortly after they were born in Portlaoise hospital plan to ____ the Health Service Executive for damages in the High Court-Верховний Суд. 19. The Turkish Prime Minister has called a television boss and force d- змусити him to remove-видалити a headline-заголовок. The politician has admitted ________. 20. Using the Internet gives the ______ of connecting us to the rest of the world, it is ultimately a self-imposed – нав’язаний самотужки, винести вирок самому собі sentence of solitude-самотність. 21. “The Panama Deception-брехня ” is a powerful expose-викриття of the 1989 invasion-вторгнення of Panama, raising fundamental questions about our Government’s ______, as well as the media’s complicity-співучасть, причетність. 22. Charles Wallendahl was so determined-зациклений, цілеспрямований to make a good ______ in his first job that he grew a beard-борода to appear more grown up.
4 Match the phrase to the speaker
5 Match the parts of word combinations.
6 Answer the Questions
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