The Synectics ProcessReport 2014
Table of contents Report 2014. 1 Definition and background information. 2 History. 2 The Synectics Process. 2 References. 3
Definition and background information
Synectics is a creative problem solving method, one of several techniques used to enhance brainstorming by taking a more active role and introducing metaphor and structure into the process. It is a method of identifying and solving problems that depends on creative thinking, the use of analogy, and informal conversation among a small group of individuals with diverse experience and expertise. Copy from pdf History
This method was developed by George M. Prince and William J.J. Gordon, originating in the Arthur D. Little Invention Design Unit in the 1950s. More info The Synectics Process
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