Hyperbolic Advertisements

 

Hyperbolic statements exaggerate things as being way bigger deals than they really are.

 

• “ This chocolate will bring you to heaven”

 

 

 

 

Truthful Advertising

Not All the Truth

 

Advertisement cannot lie but what if it does not say all the truth?

 

• Analgesics

Advertising is focused on pain relief, but contain no information

about side effects

 

• Energy boosting drinks

Advertising is focused on positive effects, but does not say that

this drink actually exhaust the body.

 

 

Truthful Advertising

Normal as Exclusive

 

Presenting normal as exclusive

 

 

• “ an original recipe ”

(is everything original good?)

 

 

• “ absence of artificial dyers in our juice ” (a normal juice should not contain dyers)

 

 

• “ great tonic effect of our tea ” (every tea tonic effect by definition)

 

Truthful Advertising

Image Advertising

 

 

Creating emotions and feelings, but saying nothing real about the product.

 

Truthful Advertising

Sexual Appeal

 

Using highly sexual images for advertising of non-sexual products.

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 6. CSR in Marketing

 

 

Altai Tire Plant

 

 

Watch on

 

 

6.4

Advertising and

Distortion of Values

 

Distortion of Values